I am a Full-Stack Engineer and Business Systems Leader with 15+ years of experience designing, implementing, and optimizing scalable, CRM solutions, integrations, and workflows. My background combines deep full-stack engineering expertise with a strong focus on translating sales, marketing, and operational requirements into systems that improve data quality, efficiency, and revenue performance.

I serve as a trusted partner to cross-functional teams, bridging business strategy with technical execution. I excel at diagnosing system and process gaps, establishing clear standards for data integrity and automation, and delivering long-term CRM and systems roadmaps that scale with the business. My guiding principle is simple: well-designed systems should remove friction, create clarity, and enable teams to perform at their best.

Core Expertise & Impact

• CRM & Business Systems Architecture: End-to-end ownership of CRM platforms and digital ecosystems, with deep specialization in HubSpot (CRM, CMS, Marketing Automation), workflow design, data modeling, and system integrations.
• Automation & Integrations: Design and implementation of API-driven integrations and middleware to connect CRM platforms with internal tools, third-party services, and revenue systems.
• Cross-Functional Leadership: Partnering with Sales, Marketing, Client Success, and Leadership to gather requirements, align stakeholders, and translate business needs into scalable, actionable system solutions.
• Measurable Business Impact: Led the design and launch of a fully custom e-commerce solution within HubSpot, creating a new revenue stream; owned the technical relaunch of core company products, improving performance, scalability, and long-term maintainability.